Why Do You Need A Channel Marketing Strategy?
The main purpose of any business is to offer its products or services to the target consumers. There are two ways through which your products reach their intended market; through direct sales or through sales channels. Direct sales is when you sell the products directly to your consumers while sales channels refer to any other resellers, distributors or partners that ensure that your products reach the market.
The simple answer to the question; “who needs a channel marketing strategy?” …
